Minimum qualifications:

• Bachelor’s degree in Communication, Marketing, Business, or related fields.

• 2 years of experience in brand strategy, marketing planning, or creative campaign development.

• Proficiency in using administrative and productivity tools (Microsoft Excel, Word, Google Workspace, etc.).

• Ability to communicate fluently and effectively in Bahasa Indonesia and English.

Preferred qualifications:

• Experience in building brand personalities and crafting strategic positioning across digital channels.

• Strong understanding of target audience behavior and marketing funnel dynamics.

• Demonstrated skills in communication, negotiation, and public speaking.

• Ability to collaborate with creative, marketing, and client-facing teams.

• Comfortable working with creative briefs, campaign timelines, and cross-functional coordination.

• High adaptability, critical thinking, and a proactive mindset.

Responsibilities:

• Develop brand strategies and campaign concepts that resonate with the intended target audience.

• Shape the tone of voice, visual direction (in collaboration with designers), and communication style of the brands handled.

• Translate marketing goals into clear creative strategies and project briefs.

• Coordinate with internal teams (creative, production, digital) to ensure strategy alignment and timely execution.

• Participate in client discussions, present strategies, and provide strategic reasoning behind campaign directions.

• Maintain organized documentation of project plans, brand guidelines, and performance evaluations.

• Stay updated on trends in marketing, branding, and audience engagement to bring fresh ideas to every project.