“If your business is not on the internet, then your business will be out of business.” –Bill Gates.
Nowadays it is a must to advertise your product digitally. While it can be more efficient, it also can be way cheaper. Although, digital marketing needs a special strategy, unlike marketing which is using traditional media. When the term marketing and advertising are confused for its use, in the practice it almost has no differences although, advertising is indeed only a small part of marketing communications. Even in the big city like Surabaya, the term marketing communication Surabaya is used to refer to advertising agency.

Marketing communication is difficult to comprehend. It involves lots of stages and sections thus number of new words have been coined to refer to those process. While advertising is the term many people used to refer to marketing communication, advertising is not the alternative term to it. Marketing communications is very similar to marketing in general. The common way of describing it is by explaining the 4p’s; product, price, place, and promotion.

Marketing communication falls into the category of the marketing plan. The marketing plan is a specific document that outlines current marketing situation. It is done by identifying key opportunities and threats, setting objectives and developing an action plan to achieve marketing goals.

Marketing communication consists of 5 factors; persuasion and information, objectives, contact points, stakeholders, and marketing communication activities.

1. Persuasion and information; providing valid reasoning and significant facts that can change consumer behavior significantly.

2. Objectives; making some objectives in order to keep on track what have been achieved through marketing activity done.

3. Contact points; providing places, or contact where costumer can access what we have to offer.

4. Stakeholders; people in the target market influencing the sales.

5. Marketing communication; delivering both planned and unplanned message relating to the brand. Planned messages include advertisement, sales promotion, public relations, direct marketing, personal selling, point of purchase, packaging, specialties, sponsorships, licensing and customer service. While unplanned messages are about the brand sending out simplicity message to consumers.

Start Friday as an experienced brand consultant who has been handling various brands ranging from travel agencies to beauty exhibition provides accurate marketing communication services. Known for its title as brand consultant, Start Friday is the most trusted marketing communication agency Surabaya.