Physical brochure is not needed anymore. Said someone who is too absorbed into digital platform. In fact, physical brochure is still being the most effective marketing tool. It can get the words out and more importantly, it’s cheap. Why is brochure essential as a marketing tool? The answer is because your target consumer might still prefer printed media. Brochure has lots of advantages compared to digital marketing tool. It’s convenient as the consumer can read directly what you have to offer. There is no need to wait to browse your social media and website since the brochure is right in front of them. However, in order to get the consumer reads your brochure it must be attention-grabbing designed. To make well designed brochure you can get a help from brochure design service as they are professional and know well the kind of brochure design suiting your target consumer.

According to Bopdesign, every brochure needs three essential design elements. They are attention grabbing cover, compelling content, and powerful call to action. The first thing people see from a brochure is the cover. If it only contains full packed text, consumer will likely to throw your brochure to the bin. Cover has to contain a stand out picture. Why picture? Because what people see from a far is the picture. They got hooked first because the visual. However a title and tagline will help your brochure stands out. Making a unique tagline will catch people attention and lure them to read the rest of your brochure.

Why making a brochure when you can’t deliver your message across your customer? Providing informative product-content can be tricky as you can consciously packed your brochure with detailed information. Customer is interested to see your product whether it has the advantage for them. Thus you need to emphasize your product’s plus which can’t be found your competitors.

The last essential element is providing the contacts. The main purpose of making a brochure is to get the sales up.  You need to provide the contacts customer can call off. This includes your website as some customers prefer to dig the information on their own first before they make an inquiry to customer service. 

Does your brochure design have all of those elements? One more thing, since this is a printed media you also need to consider the material of your brochure. Paper and ink used for brochure printing leave impression on customer and reflect your brand. Make sure that your brochure design service includes all the three essential elements for your effective printed marketing tool.