Branding using Media Sosial

The use of an effective communication media is essential for product marketing and branding activity. The concept of branding itself cannot be seen partly as a logo or brand from certain product or company, branding involves customer services, product quality, and the costumer’s views on the company’s image and reputation. So, why we need branding using social media?

In the modern era today, social media is a new potential tool to attract public attention. Many people, especially young adults, has been attached to social media. Not a single day passed without checking their Facebook, Instagram, Path, or Snapchat account. Even purposive social media which only targeted limited range of audiences are booming everywhere. For instances, LinkedIn (social media for professionals), Pinterest (designed for art and crafts enthusiast), and DeviantArt (for graphic designers).

It is easy for a company to develop branding using social media. These platforms are not only utilized for the sake of marketing or branding but also to assess products, job applicants, searching for references and so on. Many things can be easily done by using the internet. Not only its effect is massive, it also provides varieties of the target market.

By the existence of social media, now companies can do branding activity with a relatively low-cost budget. One of the examples is setting up an account in social media such as; Facebook and Instagram to gain public acknowledgement of our brand. It is important for a company to have a social media because not only it gives a great boost in popularity but it also allows us to reach costumers and brings us closer to them.

Seeing the significance of accessibility for a company in social media, a business practitioner or a company who already owns social media should push themselves to be more actively interacting and communicating in the cyber world. This way, branding activity can be successfully executed.

To be precise, being an active user in the cyber world not  is only about a good visual or sophisticated content. The company needs good public relation officers and helpful customer services to align the company’s branding. Features such as; chat, post, and comment, the company can directly interact with their customers. This is one big advantage on branding using social media is also the liberty and easier access to communicate and a platform to take themselves closer to their customers. But it is important to note that after we reach our customers, the bigger task at hand is to give our best services. As the closer you are with costumers means the more attention you need to give them.

If the company can perform a well-executed branding using social media, then surely it will harvest the positive reviews and feedbacks from society for the aftermath. Aligning good reputation received from social media, the company will benefit as more trust invested in the company name to keep loyal customers in hand and attract more new customer to come.