We are not living in the age where the most strategic thing to attract more consumers for our business is only with placing ads as many as possible. Increasing the number of ads without accounting the efficiency of the ads will only affect the monetary of the company. Just imagine where ads are placed with the only account of many ads means many consumers when the actual consumer target only ranges from a certain aspect to another. Thus the rest of ads placed seen by the range of consumer who is not the actual target of the company is a total waste. In short, what is the point of showing an ad to someone who doesn’t likely seem to be interested in your product? It’s only spent in vain. This is where brand consultant takes its place to function.

Advertising is indeed one essential part of marketing. However advertising only provides short-term strategy to sell your product. Unlike branding which helps the company to plan long-term, advertising is less effective to do so. However this doesn’t mean that advertising can be replaced with branding. On the contrary, branding completes advertising in the big bowl of marketing. To make the perfect marketing, both branding and advertising are essential. So, what is the different between the two when both are inseparable parts of marketing?

Many people can’t tell the difference between brand consultant and advertising agency. Even some haven’t known what brand consultant is. It is common occurrence when someone working in brand consultant having difficulty explaining their job to people who only know advertising. Rather than explaining what brand consultant is, they tend to say they work for advertising agency.

There are tons of differences to define brand consultant apart from advertising agency. However long story short, brand consultant helps you building a long-term strategy to develop and expand your business. This strategy is built to translate the identity and values of the business which is reflected within the products you can offer to its customer. On the other hand, advertising agency helps your business to make a short-term tactic to improve the sales of its product.

So what brand consultant actually do to build a business’ brand? Brand consultant works to do a market research, identify target markets, assess costumer perceptions, competition, business trends, and product values. All the results of this research then translated into several major factors contributing to build a brand identity. These major factors are logo and name, atmosphere, community outreach, and work environment.

Brand consultant involves several experts in the field. Graphic designer, copywriter, and marketing specialist are the requirement of brand consultant. Each works on their field under the result of market research which has been done as the first step of building a brand identity.