Branding Strategy is tactics or ‘special recipe’ that is needed by businessman, especially for beginner businessman in order to make their products become widely known by many people. Nowadays, many people are increasingly interested in business world which it raises the number of inter- brand competition. So that, a proper tactics is very needed. Yet, there are some tactics with ‘magic’ power that is often overlooked.

These ‘magic’ branding strategies that is often overlooked are proven on the success of the following brands.

Purpose

Behind the name of a brand, contained the promise of the brand’s owner. Focusing on the purpose of brand production is one way to make that promise can be proven by the customers. The successful brands owners know for sure that the purpose of their brand production are not only for making money. But also to do some good actions along their products they produce.

As the IKEA Furniture brand’s vision, “to create a better everyday life for the many people”,  the owner of IKEA Furniture brand is clearly focusing on the purpose to keep their promise just like their vision, to create better products for better life. So, aside from their business to make money, IKEA Furniture is proven to prioritize their products to make better everyday life.

Consistency

One important thing but it is often considered usual is maintaining brand to remain stable existence. By consistently perform maintenance on the brand that is already exist, we have already do one more ‘magic’ branding strategy which it can make brand more exist in a long period.

Coca-Cola is one brand that consistently maintain their product existence, by defending the color schema for their logo.product and ‘happiness’ theme for their video advertisement.

Emotion

Not all customers think rational when they decided to buy a brand. In fact, some of them even buy a brand just because they feel their emotional attachment to that brand.

For example, Harley Davidson motorcycle which includes the name Harley Owners Group (HOG) in their logo product. Indirectly, the owner of this brand wants to attract their customers emotionally by creating a community in ‘group’ word in their brand.

Flexibility

If you want to develop a brand, flexibility is very needed to keep up with the period development and market demand to make the existence of a brand. Intent of flexible is not inconsistent, but developing the product in other sizes or styles. So that, there will be more and more buyers.

Just like HiLo milk brand that initially only produce HiLo Active for age range 19-50, then they add their product for teen consumers by naming HiLo Teen, for children with HiLo School, and the newest is HiLo Soleha for moslem women.

Loyalty

If a brand has already known and loved by customers, it is good to giving rewards to the loyal customers as ‘thank you’ expression for their trust on our products. One thing that we can do is giving the loyal customers a prize quiz as routinely performed by Sunlight dishwasher soap brand.